Another Pinterest Has Arrived In Silicon Valley: WeHeartIt Snags $8 Million With 20 Million Uniques

In 2007, before Pinterest was founded, there was another photo sharing and saving company called WeHeartIt in Brazil. WeHeartIt was founded by Fabio Giolito as a side project, Fabio.com/iheartit. He sent his concept of "hearting" photos and saving them in collections online to friends who also wanted to use the tool, and the company grew organically from there. Today, WeHeartIt has 20 million monthly unique visitors with 1 million new users registering each month. Pageviews, like with Pinterest, are in the multiple billions. Investors White Oak and IDG Ventures have given it an $8 million Series A round of financing and it recently moved its team of 15, everyone but its founder, from Brazil...