Apple's newest line of advertising has been a critical success. Unfortunately, according to Peter Burrows at Bloomberg News, they're a failure with consumers. The newest series of ads from Apple feature slow piano playing in the background with a voice over stating a new manifesto for Apple: "This is it. This is what matters... You may rarely look at it, but you'll always feel it. This is our signature, and it means everything." Ad measurement firm Ace Metrix says this new ad is getting the lowest score of the last 26 Apple ads released. The ad got a score of 489, which compares to an industry average of 542. Samsung's recent ads have had scores of 600, according to Ace...
↧